Conference

THE BUSINESS-INSIDERS CONFERENCE solely focused on private labels

This year the conference focuses on innovativeness and private labels’ strategic role in competitive advantage development and enhancement of customer loyalty towards retail chains.

The conference speakers lists includes private labels experts from home and abroad – representatives of retail chain management, research agencies as well as those who boast many-year hands-on experience in private label implementation and coordination.

 

Lecturers 2016:

pmrMagdalena Szot –a retail market analyst. Magdalena Szot  specializes in the sector-related publications, with a focus on Poland and Central and Eastern Europe’s countries’ market  (including cosmetics articles retail market in Poland in 2016). Mrs Szot is the editor of newsletters on retail market in Poland (PMR Retail Insight Poland, formerly known as Retail Update Poland) and retail market in the Central and Eastern Europe region (PMR Retail Insight Central Europe, formerly published as Central Europe Retail Update). A sociologist by education.
pmrJarosław Frontczak is responsible for compiling reports on Central and Eastern Europe’s retail. He is the author of publications on, inter alia home furnishings, consumer electronics, shopping malls, food trade and the HoReCa market. As an independent specialist Mr Frontczak has been repeatedly quoted in Polish and foreign media. A graduate of Finance and Banking Department at the University of Lodz and of post-graduate  studies at the SGH Warsaw School of Economics, the Cracow Business School of the Cracow University of Economics and the MBA programmes at St. Gallen Business School.
Cobalt SparkDorota Kałowska – Polish Trade Chamber’s expert, Partner & Strategy Consultant (COBALT SPARK)

For 17 years she has worked with Polish, German, Russian and US clients in the area of brand strategy and image management. She also works directly with retail chains and provides assistance in private label development (she has worked for  Biedronka, Piotr i Paweł, Eurocash, Carrefour, Auchan, Leader Price, Ahold and others). At international conferences Mrs Kałowska has conducted numerous training courses and lectures on private label strategy design and implementation, private label management and efficient use of packaging for marketing purposes. She is also a university lecturer (Vistula University, European Academy of Arts). A jury panel expert at PRIVATE LABELS AWARDS at Moscow’s IPLS.

FENOMENKarolina Liberka -Business Development Manager – FENOMEM DIGITAL NATIVE’S AGENCY

Since March she has been a part of the Fenomem team as Business Development Manager. Earlier, for eight years she had worked as deputy editor in chief of Marketing in Practice magazine. Her responsibilities include content and themes selection as well as promotional activities. A graduate of the Chartered Institute of Marketing. Strongly involved in women’s entrepreneurship issues; for a number of years she was engaged in Active Women Association – she aided small and medium-sized businesses to spread their wings. A mentor at startup-dedicated workshops;  she has offered marketing and communication counselling. One of TEDx Kazimierz speakers. She has also been involved in marketing campaigns targeted at 50 plus and seniors. She teaches marketing for people over 50 who have started their own companies.  After hours she takes to running, travelling and reading countless newspapers and books.

izmałkowa consultingMarta Marcjanik -Senior Market Researcher & Analyst at Izmałkowa Consulting. Marta Marcjanik graduated from the Institute of Applied Social Sciences as well as the Institute of Journalism at the University of Warsaw. Mrs Marcjanik runs research projects for FMCG, cosmetics, pharmaceuticals and banking sectors clients. On day-to-day basis, she uses solely-ethnographic techniques for research and analysis, as she has placed 100% confidence in these techniques ever since the first project carried out this way.
MeltingPotStrategyCollectiveWojciech Walczak -the founder and a partner at the Melting Pot agency; since 2012 he has professionally dealt with strategic consulting, design, conducting strategic workshops, supervision over research and communication strategy for such brands as Hortex, ETX Capital, Vision Express, Dr. Gerard, TVP, Cosmopolitan Twarda 2 / 4 and A + E Networks.
For over 12 years he has worked as a strategist in large agencies – PZL, FireFly Creation, Young & Rubicam. His extensive professional experience includes work for Tesco, Allegro, Aviva, BPH Bank, mBank, Dębowe Mocne, Serenada.
Riplcemy Medina – IPLC Partner. Remy has made a 14-year career at French retailer Systeme U and Amsterdam based buying alliance AMS in the Netherlands. In the buying team at Systeme U he was responsible for the personal care category and non-dairy fresh food respectively. He successfully set up an import organisation to source private label for Systeme U directly in the country of origin. In 2009 Remy moved to the Netherlands as a buying manager for AMS sourcing where he has been working subsequently in the bakery, ready meals and seafood category. Specific areas of his expertise are the French private label market, retail price negotiations and multi-cultural business management.
mintelHonorata Jarocka – Food and Drink Analyst, Mintel. Honorata Jarocka joined Mintel in November 2013. Her main area of analysis and interests are food categories, especially healthy lifestyle trends and product innovation. During her ten years of experience in running market research, Honorata has analysed the various sectors of FMCG in Poland, including the food market, tobacco, retail, cosmetics, household and personal hygiene, OTC drugs and dietary supplements as well as products for animals. In addition to extensive experience in the research market, Honorata also has expertise in marketing and promotion, gained while working for leading companies in Poland, such as LPP and Oceanic, and ad agency Tequila \ BTL (now Tequila \ Poland).
jeronimo martinsJoao Ramos -Assortment Strategy Director at Jeronimo Martins Polska (Biedronka). For over 10 years responsible for conceptual planning and development of products and brands. Experienced manager and strategy expert, both online and offline, having worked in 6 countries for Daymon Worldwide, ActualSales Group and Jeronimo Martins Group. In Jeronimo Martins Poland responsible for assortment strategy, market research and consumer insights, product brand portfolio and packaging design.